Fortify collaborates with a variety of stakeholders to develop sustainable solutions that work in the context of regional consumer preferences, national regulatory directives and global nutritional standards.
Fortify partners on advocacy and education efforts with leading organizations and foundations dedicated to food, nutrition, health, and international development, including the Global Alliance for Improved Nutrition (GAIN), The Wellbeing Foundation of Africa (WBFA), and USAID; and with government agencies, such as The Federal Ministries of Nigeria and Ghana.
Fortify provides technical guidance on fortification to Tomato Jos and leads education and outreach efforts to community health workers and other key stakeholders about the benefits of consuming an iron fortified product.
While the new coronavirus hits the poorest the hardest, Fortify and the Wellbeing Foundation Africa have joined forces to help strengthen the nutritional status some of the most vulnerable in Africa – those suffering from iron deficiency anemia (at least 40% of women and 60% of young children). The partnership is based on a mutual dedication to save lives and improve overall wellness of mothers, and in turn, their children. Together, Fortify and WBFA are building awareness and educating community health providers and mothers about the life-saving benefits of consuming iron fortified products.
WBFA is a Nigeria-based organization founded in 2004 by Her Excellency Mrs. Toyin Ojora Saraki, with the aim of improving health outcomes for women, infants, and children. The WBFA combines programs with advocacy work in Nigeria and around the world. www.wbfafrica.org.