HOW We Work

Fortify is collaborating with leading academic institutions, key stakeholders, and nutrition experts to develop the best solutions with:

  • Socially responsible corporations
  • Leading academic institutions
  • Respected non-governmental organizations
  • Governments committed to addressing micronutrient malnutrition

A New Food Vehicle to Fortify Everyday Meals with Iron in West Africa

  • Identified processed tomato products as best, frequently consumed and healthy option for iron fortification
  • Targeted a leading tomato paste producer — Olam International
  • Guided Olam, with our food science expertise, to develop and test an iron fortified tomato product for consumers
  • June 2019: Olam launched first-ever iron fortified tomato product, processing 20 million sachets monthly, and distributing three varieties of iron fortified tomato products to West African consumers”

In Nigeria, Fortify is the nutrition lead in a three-way alliance formed to improve the nutritional status of Nigerians, especially women and children, and to improve economic stability for families. The partners are:

  • Tomato Jos, a Nigerian farm-to-processing company that helps farmers improve crop quality and yield to increase their ability to sell their produce for processing
  • World Vegetable Center, a global research and development organization that builds networks, and carries out training and promotion activities to raise awareness of the role of vegetables for improved health and global poverty alleviation

Fortify provides technical guidance on fortification to Tomato Jos and leads education and outreach efforts to community health workers and other key stakeholders about the benefits of consuming an iron fortified product.


Partnering with the Wellbeing Foundation Africa (WBFA) to help educate health care workers and women about reducing iron deficiency by choosing healthy, iron fortified foods

While the new coronavirus hits the poorest the hardest, Fortify and the Wellbeing Foundation Africa have joined forces to help strengthen the nutritional status some of the most vulnerable in Africa – those suffering from iron deficiency anemia (at least 40% of women and 60% of young children). The partnership is based on a mutual dedication to save lives and improve overall wellness of mothers, and in turn, their children. Our work is founded in data-driven research on the most effective way of reducing iron deficiency – through iron fortified foods. Together, Fortify and WBFA are building awareness and educating community health providers and mothers about the life-saving benefits of consuming iron fortified products.

WBFA is a Nigeria-based organization founded in 2004 by Her Excellency Mrs. Toyin Ojora Saraki, with the aim of improving health outcomes for women, infants and children. The WBFA combines programmes with advocacy work in Nigeria and around the world. www.wbfafrica.org.